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Яндекс.Директ. Общие рекомендации по стратегиям в зависимости от рекламных...
Исходя из нашего опыта, статья «бюджет на контекстную рекламу» у многих компаний в общих расходах болтается в списке где-то между пунктами «годовые расходы на кофе» и «опять эти чертовы подарки на...
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7 советов о том, как получить больше от Google AdWords
Всем известно, что службы контекстной рекламы, такие как Google AdWords, основываются на принципах аукциона. Но на самом деле все не так просто. Повышение вашего показателя качества (Quality Score)...
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Трафик из Яндекс.Директ: грузите посетителей по центу
Можно ли приводить много заинтересованных посетителей из Директа по 30 копеек за посетителя? Можно и нужно, особенно, если ваш ресурс только встает на ноги и нужно быстро и недорого привести на сайт...
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How to make money using the Internet
Make money: not by building an internet company, but by using the net as a tool to create value and get paid. Use the internet as a tool, not as an end. Do it when you are part of a big organization...
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How to get your local online news site off the ground, in seven steps
This seven-step plan to get your local online news site off the ground is liberally paraphrased and outright cut-and-pasted from the excellent comment on the excellent Hacker News site that Brad...
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A guide for writing a guide to the content on a news site
Newspapers don’t come with a manual. They never have. They’re simple, right? Maybe, but this “no need to explain” thing is turning into a problem online, and, sometimes in print. Without a voice from...
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How newspapers plan to make money online
In Wordtracker’s last Online Journalism article I posed the question of whether readers would be prepared to pay for stories online and the response was a very loud NO! But the days of free are...
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Would you pay to read your newspaper online?
Newspapers are struggling to find a new business model for their online editions. Some have folded at the challenge and packed up the printing presses while others have thrown up pay walls. The only...
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The bad, good and ugly advice given to journalists on SEO
How do journalists learn about SEO? Many of them will Google the term to find out what it’s all about and how it will impact on their writing skills. When looking at the kind of advice there is for...
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A journalist’s view of the BBC Writing For The Web Training
Posted by Rachelle Money on 16 October 2008 Journalists of all types are being asked to learn how to write for the web. I traveled to London in September for a two-day course ‘Writing for the Web’ run...
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